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HOW CAN THE CCP INVIGORATE THE EARLY EVENING IN NORWICH CITY CENTRE?
29 May 2009
The CCP is working with the UEA to develop a new pilot to revitalise the city centre from 5pm to 9pm. What would make you stay in the city centre longer? Are we missing out on the continental coffee and restaurant culture?
The CCP has developed this Early Evening Economy pilot to fulfil a dual purpose to complete research into the demographics and motivations of city centre users and potential users and to develop provision initiatives or events with the aim of attracting or retaining a wider and more balanced range of clientele into the early evening and stimulating activity to fill the "dead zone" after shops/businesses close and before the bars and restaurants get going. The branding was agreed with a strapline of "Norwich for everyone" to encourage use of the city centre by people of all ages and backgrounds focusing on older people, couples and families. The project completed Phase 1 and produced a Literature & Desktop Review, an Overnight city use Audit and an Initial Conclusions report by the Civic Trust (initial consultants). After ceasing using the consultants, the project team met with key stakeholders to review the project to date and consider the next steps for the pilot. The CCP has now struck an agreement with the University of East Anglia to utilise their MBA students to complete the research and consultation work. The pilot is expected to produce findings that will be used to develop provision, initiatives and events that will help develop a thriving early evening in Norwich and increase resident and visitor use of the city centre. The pilot is due to recommence in July to November 2009.
"City Centre Management is critical in building successful city centres. Businesses recognise improving the quality of the public realm is synonymous with delivering a better, more popular and more profitable trading environment. Property owners know that a better trading environment enhances the status of town centres and the demand for property. Transport Providers find that more attractive, accessible town centres strengthen our most efficient transport hubs and increases demand for modern transport systems. In fact all stakeholders benefit from a buzzing city centre. City centre management is the key to getting joined up action."
MARTIN BLACKWELL, Development Director, Association of Town Centre Management
